Cross-marketing (co-marketing) is mutually beneficial cooperation of companies to promote goods or services by means of potentially interested customers among the customer base of the partner. At the same time, customers get the opportunity to save time and often get products or services of the partner company on special and more favourable conditions, which is an additional motivation. The audience crossing is a key condition for successful cross-marketing.
Recommendations on cross-marketing:
Choose a partner company that has a similar audience.
Promote complimentary products or services.
Instruct employees on a cross-marketing campaign. The success of cooperation often depends on the ability to present the value of the program or offer of a partner company to your customers.
Step 1. Open the Certificates tab in the UDS Business and click the Create button.
Step 2. Choose the method of issuing the certificate: Cross-marketing distribution to customers of other companies. The certificate will be distributed by a third-party company.
Important! The certificate will be issued at the partner company to be used for purchases there.
Step 3. Name the certificate, indicate the value and receipt requirement, and click the Issue button. The Quantity and Validity period fields are optional.
Step 4. Created certificates are displayed in the Certificates section in UDS Business. Send the certificate link to the partner company by clicking the Share button.
Step 5. Click the Copy link button.
Important! Send the link to your cross-marketing partner.
Step 6. The cross-marketing partner needs to follow the link and Accept the certificate.
